Although small and may not seem significant, stickers can actually be a really powerful marketing tool that actually brings results as long as they are designed well and they have a properly planned distribution for the marketing campaign later on. Stickers have been used for so many years, but it does not mean that it is not relevant anymore.
The kind of sticker printing that works is usually high-quality stickers with a design that can really stand out and grab the attention of people. Both the choice of material and the design of the sticker itself must complement each other. A good material paper can’t make a good sticker with awful design, and it goes the other way around as well.
Since the design of a sticker is very important, here are several key tips that you should always remember if you are interested in designing and printing your own stickers for whatever uses you put it to in the future.
1. Simple Idea
Visually complicated stickers are to be avoided. Stickers need to be able to deliver the message of your marketing campaign in a simple way, whether only with a picture or with concise words. Don’t go overboard by trying to include too many words on the design of the stickers no matter how big. Only include the key information that is absolutely beneficial to the reader of the sticker. For more detailed information, you can hand your customers flyers or brochures to aid them.
2. Experiment Shape
There is an endless option for the shape of the sticker you can make. These limitless possibilities make it possible for you to make your sticker in any shape possible, as long as the machine or equipment used to process it is compatible. You can try coming up with several shapes for your design to make it more intriguing. That is if you are allowed to produce more than one design. If you should only stick to one, choose the best design shape for your sticker.
3. Make Sure It’s Legible
The choices you make when it comes to the typography of your sticker must be kept simple enough to be able to be easily read by anyone who sees it. Don’t overdo your design by trying to use fancy fonts or other unnecessary elements. Try to be as expressive as possible with limited words to avoid overstuffing your design with too many words or texts since there is only a small amount of space you have for your sticker. Communicate the point of your campaign message in several simple words.
4. Design in CMYK
Designing software usually uses RGB colors, which are different from the color combination used for printing inks which are the CMYK. If you design in RGB and print in CMYK, there will be inaccuracies, as in the design displayed on the monitor of your computer and the outcome that you get after printing will not appear the same. To avoid this, make sure that you design also in CMYK so that the colors of the stickers you print will be more accurate with the one you see on your display screen.
5. Bleed Area
Spare some space around the edges of the sticker design and leave it blank. This is called the bleed area which makes it easier for the trimming process. This is to ensure uniform stickers without any noticeable differences.