The seed for Reboot was planted in March 2010 when Zack Brisson and Panthea Lee met at Transparency Camp, a ‘Gov 2.0’ unconference. At the time, Zack’s efforts at the Centre for American Progress were gaining the attention of President Obama, and Panthea was managing child rights initiatives in Iraq and Suriname for UNICEF and researching mobile banking in Afghanistan. We immediately realized we shared similar inspirations, aspirations, and a penchant for rigorous work.

Six months later, Reboot was born.

As anyone who’s started an organization knows, choosing a name is tough. We selected Reboot because we believe that human society is undergoing a substantive reformation in our modes and methods of organizing. We also believe that few organizations have truly recognized the possibilities of this transformation, and of the great potential for society to operate more effectively.

Our shared experience have brought us the methods and processes necessary to successfully navigate the changes occurring in the public sector. We apply this experience to enable our client organizations to effect the changes they wish to achieve.

Our passion is understanding people and their contexts. Our approach borrows heavily from the field of design. Our process allows us to build better services and systems to meet the needs of citizens and communities. As eternal optimists, we believe in investing this passion into the critical fields of governance, international development, and civic media.

Reboot was born of the belief that, together, we are capable of realizing the world poised on the horizon. That same belief drives us to be ever better, each and every day. Our hope is that the right mix of optimism, impatience, good ideas, and a willingness to experiment will push Reboot closer towards the future we all want, one project at a time.