Jen ensures the integrity of Reboot’s visual identity. She focuses on designing clear, compelling, and impactful communications to express the complex ideas in Reboot’s creative outputs. She also helps oversee the management of Reboot’s own brand.

Jen brings Reboot a robust background in graphic design and brand strategy, having developed visual identities, in addition to print and digital materials, for a range of socially-minded organizations. She helped the founder of Veronica Brett, a swimwear collection designed for breast cancer survivors, refine a corporate identity through new marketing materials. She worked with Al 3Ounwane, a new Moroccan primary school, to create a logo embodying the school’s “journey” ethos. Jen has also regularly provided design support to Advanced Health and Education, an adult and adolescent addiction treatment center.

Earlier, Jen oversaw creative teams at Lehigh University’s Fusion Studio, a student-run graphic design agency. She was also the design editor for the 2011 edition of the university’s arts and sciences research journal, The Lehigh Review, responsible for the journal’s layout and launch materials.

Jen is a graduate of Lehigh University, where she was a Presidential Scholar and recipient of the Outstanding Student in Design Award. She is currently pursuing a Master of Science in Communications Design at Pratt Institute, where she is exploring the relationship between social media, identity, and personal branding. Stop by the office on a spring afternoon and you may find Jen in her sideline role as Reboot’s barista, brewing fancy espressos for the team.