About Us
A service is not something that comes off a shelf.
We create services for unique problems that defy simple answers. We revel in complexity.
We are an international team of technologists, policy experts, and designers. We are deeply, relentlessly passionate about our work. We believe that a better world for all is within reach. We are Reboot.
A service is a commitment to solving a problem.
Services, at their core, are relationships between people. The strongest services are built upon a deep shared understanding and trust. Reboot embeds with users and service providers alike, working, playing, and living with them to gain an honest, empathy-driven picture of their needs, hopes, and lives.
A service is a system full of moving parts.
Services are more than just pulling a lever to get a result. They are complex series of interlocking relationships and institutions, and each one is different. We use a holistic approach to design complete systems and experiences, from the first user interaction to the last back-end process. We relentlessly test and iterate our designs, and we never settle for good enough.
A service is a world we want to live in.
Services create new behaviors, habits, and lifestyles. Good services enable people to lift themselves out of poverty, to make their voices heard, to live better lives. We build services to last long after our engagement has ended. We build services for life.