Last week, Reboot kicked off a fantastic new collaboration with our friends at TurboVote.

Three years ago, TurboVote set out to make the voting process as easy as ordering a DVD on Netflix. Their team developed the technology to enable voters to register to vote right from the comfort of their homes – and amassed an impressively detailed knowledge bank about the landscape of United States elections regulations. If you sign up for TurboVote, you also receive free SMS and email reminders about upcoming elections.

The goal was to remove as many barriers to civic engagement as possible, through the strategic use of everyday technology. Leading up to this last election, TurboVote registered just shy of 200,000 voters – mostly through a dazzling array of partnerships with colleges, universities, and get-out-the-vote groups that had an interest in registering large numbers of voters.

A non-profit and non-partisan … Read More »

Design comes in many shapes and sizes, and spans many mediums. Yet in visual/graphic design, there is a tendency for much of the creative process to be bound to sketchbooks or computer screens. When there is literally another dimension available for creative exploration, why not use it when you can?

As part of a fun exercise, last week, a few of our team members snuck out of the office and into an East Village apartment to do some top secret, offline design work in the form of one-foot cardboard letters.

We documented the whole process by setting up a camera to take a photograph every 30 seconds, and after seven hours, 954 photos, eight Mod Podge covered hands, and one pizza, we had ourselves a three-dimensional cardboard logo and a stop motion video.

The video and letters were revealed to the rest of the … Read More »