Reboot recently had the opportunity to lead a workshop for major national non-profits to share best practices and insights learned from our experiences using new media in advocacy, international development, and governance programs. With the ever expanding role of “new media” in society, non-profits must now make sense of how these communication technologies can support and enhance their mission. The full-day, executive-level workshop combined hands-on training with larger strategic discussions, pushing non-profits to re-think their approach to new media and develop more effective solutions to current organizational challenges.

The workshop was hosted by the National Human Services Assembly (NHSA), an association of non-profits committed to delivering accessible health and human services. Many of NHSA’s member organizations - including the American Red Cross, Girl Scouts of America, and the Y - attended the workshop. Held at AARP’s headquarters in Washington D.C., the interactive workshop was a chance for c-level executives from these major non-profits to voice concerns and hopes for how their organizations can strategically use new technologies to improve their operations and programing.